This implies that patients intuitively know they may eventually want or need care in person, and that choosing a local provider makes it possible to pick up the conversation in-person right where it left off online. When Zocdoc patients had a choice between booking a telehealth appointment with a doctor close by or a doctor far away, 70% chose the nearby doctor when booking virtual visits.

A provider's proximity matters, even for virtual visits.In May 2021, 85% of bookings with psychiatrists and 87% of bookings with psychologists were conducted via video. In May 2020, 75% of bookings with psychiatrists and 80% of bookings with psychologists were virtual. Mental health is the only specialty in which virtual care bookings remain higher than peak pandemic booking levels. Mental health is the exception to the in-person trend.One year later, in May 2021, that number had declined to 14%. Across the U.S., 33% of appointments booked via Zocdoc in May 2020 were telehealth visits. The future of healthcare is primarily in-person.To uncover insights regarding how users' booking choices evolved throughout the pandemic, Zocdoc analyzed aggregated appointment booking data from May 2020, the first full month Zocdoc facilitated video visit bookings, through May 2021.

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